Artificial Intelligence is the discipline that aims to understand the nature of human intelligence through the construction of computer programs that imitate intelligent behavior. Artificial Intelligence products techniques are successfully developed and used in most of the areas of science, engineering, education, business, etc. We use the terms namely approaches, techniques, technologies, tools, methods, and systems interchangeably in the rest of the paper. A complete list of acronyms is provided in the appendix.
AI in ecommerce has marked its presence in every field of concern. It is going to personalize the shopping experience for the user and improve the shopping experience. For retailers, it is a medium to improve sales, deliver better engagement and improve the customer’s service.
The role of artificial intelligence in e-commerce is impressive as it can provide chatbot services, analyse customer comments, and provide personalized services to online shoppers. Proper applications of artificial intelligence in e-commerce result in enhanced customer experience that ultimately brings huge profits to any business.
Artificial Intelligence (ai) in Different Types of E-Commerce
Most of the online purchases start with the search. The search results should be relevant and according to the keywords. Else the user will look somewhere else for the Artificial Intelligence products. The text-based searches return a list of items that include those keywords in the title name and the description.
AI in ecommerce techniques and business intelligence allow users to upload the image annotation and discover the most relevant or exact search result. This saves a lot of time for the consumer as a consumer no longer have to linger for hours.
AI in ecommerce approaches is useful in the development of B2C and B2B e-commerce systems. B2B e-commerce has around 80% share of the total e-commerce market, and B2C captures the rest. But, much of the attention in data science, business intelligence, and AI for e-commerce development has focused on B2C transactions.